Bo-ho chic

As the bo-ho look makes a return this summer we’ve decided to make the most of it by embracing our inner free spirit, donning the floral prints and living life a little less seriously. As this look is as much about getting the attitude right as it is about getting the outfit right. (Think Brigitte Bardot by the beach, carefree days in the sunshine and a sense that anything is possible).

Floral prints still reign supreme for achieving perfect bo-ho chic, mix yours with light wash denim and a straw hat to complete your outfit. This trend will also affect how you wear your hair and make-up this summer. Hair should be worn long and unkempt, wear a braid or flower in your hair if you feel the urge. Bo-ho style is about understated beauty and so with regards to make-up less is most definitely more, embracing our natural beauty, now that’s something we like to hear! To finish, pile on the bangles, toe rings, anklets and perfectly polished nails and you’re good to go! But the best accessory for this trend has to be sunshine and plenty of it, so put your best flip-flop forward for your summer BBQs, picnics, or beach if you’re lucky enough to be going away for some summer sun. Hippy summer styling is a must this season however, incense and dancing around a camp fire are optional!

Step inside...

As our new advert hits TV and Cinema screens across the UK this month, we’d like to invite you to visit the online Bravissimo apartment too.  Each week, we’ll open up a new room in the apartment block for you to explore.  You’ll be able to find out more about our customer models, enter competitions, pick up some styling hints and tips and generally take a peek around.  With 5 rooms in total, each with their own style and offers, we hope you’ll enjoy your visit.  So don’t delay, our first two rooms are open and we’d love to welcome you…

Take me to the Bravissimo apartment >