Posts Tagged ‘copp-a-feel’

Boudoir Beau

Bravissimo research released today has shown that while nearly two thirds of women check their breasts, only a fifth have been shown how to do it by an expert and are comfortable with their knowledge. This figure drops to only 14% for women in the 16-34 age range. 

The research is being used as a platform to increase awareness of the importance of being breast aware from a young age. Bravissimo, the retailer for women with bigger boobs, and breast cancer charity Coppafeel have joined forces to raise funds, spread the breast awareness message and encourage young women everywhere to ‘Copp-a-feel’!

Bravissimo will be donating £1 to Coppafeel for every Coral Boudoir Beau bra sold until the end of August.

Cppafeel founder Kris Hallenga says: “Bravissimo has such enthusiasm for their consumer’s wellbeing that working with them was an attractive proposal. Linking with a bra company opened up new avenues to building awareness and the partnership also enabled us to undertake research, which has given us some great insights into what young women in the UK think about breast cancer.”

Why not Copp-A-Feel

The campaign is also being supported by TV presenter and writer, Dawn Porter. Dawn has a personal affinity with Coppafeel and their cause, having lost both her mother and grandmother to breast cancer. Dawn says: “Coppafeel is a fantastic concept; Kris knows first hand the importance of being breast aware, attaching that message to Bravissimo is an incredible way to reach young women. Bravissimo as a brand is devoted to women feeling good about themselves and I believe that breast cancer awareness is an extension of that.”

Bravissimo spokesperson, Anna Prince says: “We’re really pleased to be working on this worthwhile project with Coppafeel and hope to raise lots of money for the cause. At Bravissimo we are dedicated to inspiring women to look and feel great in their lingerie, as well as empowering them with the knowledge to fit themselves correctly. By purchasing a Boudoir Beau bra in Coral you will not only look great, but will also be helping a worthwhile cause, whilst becoming more breast aware in the process; each charity bra sold comes with an easy to follow guide on how to check your breasts.”

For more information visit www.bravissimo.com/coppafeel